Privacy Policy

This Privacy Policy explains how Almy ("Almy", "we", "our", or "us") collect, use, disclose, store, and protect your personal information when you use the Almy mobile application, website, and any related services (collectively, the "Services").

Almy is designed to help parents and caregivers track their child's daily routines, growth, development, milestones, and other parenting-related information, as well as provide educational content and an AI-powered parenting assistant.

Please read this Privacy Policy carefully before using the Services.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, you should not use the Services.

This Privacy Policy should be read together with our Terms of Use.

1. DATA CONTROLLER

The controller responsible for processing your personal information is:

Company: Fun Ideas Limited

Registered Address: Mairoza Court 6, Flat 1, 6 Favierou, Limassol 3107, Cyprus

Country of Registration: the Republic of Cyprus

Email: [email protected]

Website: https://www.almybaby.com

2. INFORMATION WE COLLECT

Depending on how you use the Services, we may collect different categories of information.

A. Information You Provide

When you create an account or use the Services, you may voluntarily provide information including:

• - your name or nickname;
• - email address;
• - login credentials;
• - profile information;
• - preferred language;
• - country or region;
• - profile photo(if applicable) ;
• - customer support communications;
• - subscription information;
• - preferences and settings.

Providing certain information may be necessary in order to use particular features of the Services.

B. Child Information

The Services allow you to create one or more child profiles.

Depending on how you use Almy, you may choose to provide information including:

• - child's nickname or name;
• - date of birth;
• - biological sex;
• - height;
• - weight;
• - head circumference;
• - feeding records;
• - breastfeeding records;
• - bottle feeding records;
• - pumping records;
• - diaper changes;
• - sleep records;
• - developmental milestones;
• - growth measurements;
• - notes;
• - reminders;
• - photographs uploaded by you(if applicable) ;
• - other parenting information that you voluntarily choose to record.

You are solely responsible for ensuring that you have the legal authority to provide information relating to your child.

Almy is intended for use by parents, legal guardians, or other authorized caregivers.

C. AI Assistant Conversations

Almy may provide an AI-powered parenting assistant that allows users to ask questions about infant care, development, sleep, feeding, health, safety, and other parenting topics.

When you use the AI Assistant, we may collect:

• - the questions you submit;
• - prompts and instructions you provide;
• - your conversation history;
• - follow-up questions;
• - optional files or images you voluntarily upload(if supported) ;
• - feedback regarding AI responses.

This information is processed solely for the purpose of generating responses, improving the quality, safety, reliability, and functionality of the AI Assistant, preventing misuse, and complying with applicable legal obligations.

The AI Assistant is intended to provide general educational information only and is not a substitute for professional medical advice, diagnosis, or treatment.

You should never rely solely on AI-generated responses when making healthcare decisions concerning yourself or your child.

D. Automatically Collected Information

When you use the Services, certain technical information may be collected automatically, including:

• - IP address;
• - approximate location based on IP address;
• - device model;
• - operating system;
• - operating system version;
• - application version;
• - unique device identifiers;
• - advertising identifiers, where permitted;
• - language settings;
• - time zone;
• - device performance information;
• - crash reports;
• - diagnostic information;
• - error logs;
• - network information;
• - usage statistics;
• - interaction with features;
• - subscription status;
• - session information.

Some information is collected automatically through the operating system or third-party analytics providers.

E. Analytics Information

We may collect analytics information to better understand how users interact with the Services.

This may include:

• - screens viewed;
• - features used;
• - buttons tapped;
• - navigation flows;
• - session duration;
• - frequency of use;
• - feature engagement;
• - anonymized usage statistics;
• - performance metrics.

Analytics information helps us improve usability, identify technical issues, prioritize new features, and enhance the overall user experience.

Where possible, analytics information is aggregated or de-identified before analysis.

F. Cookies and Similar Technologies

If you use our website or web-based Services, we and our service providers may use cookies, local storage, SDKs, pixels, and similar technologies to:

• - remember user preferences;
• - authenticate users;
• - improve performance;
• - analyze website traffic;
• - measure effectiveness of features;
• - maintain security;
• - prevent fraud.

You may manage cookie preferences through your browser settings where applicable.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for a variety of legitimate business and operational purposes, including to:

• - create and manage your account;
• - authenticate users;
• - provide access to the Services;
• - synchronize your information across devices;
• - maintain your child profiles;
• - store parenting records;
• - display charts, statistics, and timelines;
• - generate personalized insights based on your records;
• - provide educational content;
• - operate the AI Assistant;
• - respond to your questions;
• - personalize your experience;
• - remember your preferences;
• - provide reminders and notifications;
• - process purchases and subscriptions;
• - verify subscription status;
• - provide customer support;
• - troubleshoot technical issues;
• - improve application stability;
• - monitor service performance;
• - detect bugs and software errors;
• - analyze how the Services are used;
• - improve existing features;
• - develop new features;
• - protect users against fraud and abuse;
• - enforce our Terms of Use;
• - comply with applicable laws;
• - respond to legal requests;
• - maintain security of the Services.

We process only the information that is reasonably necessary for these purposes.

4. AI ASSISTANT

Almy includes an AI-powered parenting assistant that helps parents and caregivers obtain general educational information regarding child development, feeding, sleep, safety, health, milestones, routines, and other parenting topics.

The AI Assistant is designed to provide informational support only.

It does not provide medical care, medical diagnoses, emergency assistance, prescriptions, or professional healthcare services.

When you communicate with the AI Assistant, your messages are processed for the purpose of:

• - generating responses;
• - maintaining conversation context;
• - improving response quality;
• - detecting abuse or misuse;
• - improving reliability and safety;
• - investigating technical issues;
• - complying with legal obligations.

Depending on how the Services are implemented, AI requests may be processed using trusted third-party artificial intelligence providers acting on our behalf under appropriate contractual and data protection obligations.

Where possible, we seek to minimize the amount of personal information processed through AI systems.

Please avoid including unnecessary sensitive personal information in your conversations whenever possible.

The AI Assistant may generate inaccurate, incomplete, outdated, or inappropriate responses.

You should independently verify important information and consult qualified healthcare professionals for medical concerns.

You should never delay seeking medical advice because of information generated by the AI Assistant.

5. LEGAL BASES FOR PROCESSING (GDPR)

If you are located in the European Economic Area, United Kingdom, or another jurisdiction requiring a legal basis for processing personal information, we process your information under one or more of the following legal bases.

A. Performance of a Contract

We process your information when necessary to:

• - provide the Services;
• - create and maintain your account;
• - synchronize your data;
• - deliver purchased subscriptions;
• - provide requested features.

B. Legitimate Interests

We process certain information where necessary for our legitimate interests, including:

• - improving the Services;
• - maintaining security;
• - preventing fraud;
• - analyzing application performance;
• - fixing software bugs;
• - providing customer support;
• - protecting users;
• - developing new features.

Whenever we rely on legitimate interests, we balance our interests against your rights and freedoms.

C. Consent

Where required by applicable law, we process information based on your consent.

Examples include:

• - optional push notifications;
• - certain cookies;
• - marketing communications;
• - optional analytics;
• - certain AI features where legally required.

You may withdraw consent at any time where consent is the legal basis for processing.

Withdrawal does not affect processing already performed before withdrawal.

D. Legal Obligations

We may process information where necessary to:

• - comply with legal obligations;
• - satisfy regulatory requirements;
• - respond to lawful governmental requests;
• - resolve legal disputes;
• - establish, exercise, or defend legal claims.

6. HEALTH AND CHILD DEVELOPMENT INFORMATION

Almy allows parents to voluntarily record information relating to their child's health, growth, development, routines, and daily care.

This information may include:

• - feeding records;
• - sleep records;
• - growth measurements;
• - developmental milestones;
• - notes;
• - photographs;
• - other parenting information voluntarily entered by you.

This information is processed solely for providing the Services requested by you.

Although some of this information may relate to health or development, Almy is not a healthcare provider and does not create official medical records.

We do not use your child's information to make automated medical decisions.

We do not diagnose diseases.

We do not replace pediatric care.

We strongly recommend consulting qualified healthcare professionals regarding any concerns about your child's health or development.

7. HOW WE SHARE INFORMATION

We do not sell your personal information.

We do not sell your child's information.

We may share information only in the circumstances described below.

A. Service Providers

We may share information with trusted service providers who help us operate the Services, including providers of:

• - cloud hosting;
• - database infrastructure;
• - authentication;
• - payment processing;
• - subscription management;
• - customer support;
• - analytics;
• - crash reporting;
• - security;
• - email delivery;
• - push notifications;
• - artificial intelligence services;
• - infrastructure monitoring.

These providers process information only on our instructions and only to the extent necessary to perform services for us.

B. Legal Requirements

We may disclose information if we reasonably believe disclosure is necessary to:

• - comply with applicable law;
• - respond to court orders;
• - respond to lawful governmental requests;
• - protect our legal rights;
• - investigate fraud;
• - protect users;
• - protect public safety.

C. Business Transfers

If Almy is involved in:

• - a merger;
• - acquisition;
• - sale of assets;
• - investment transaction;
• - bankruptcy;
• - corporate restructuring;

your information may be transferred as part of that transaction, subject to applicable legal protections.

D. With Your Consent

We may share information when you explicitly instruct us or otherwise provide your consent.

8. INTERNATIONAL DATA TRANSFERS

Your information may be processed in countries other than your country of residence.

These countries may have data protection laws that differ from those in your jurisdiction.

Where required by applicable law, we implement appropriate safeguards to protect transferred personal information.

Such safeguards may include:

• - Standard Contractual Clauses approved by the European Commission;
• - adequacy decisions;
• - contractual confidentiality obligations;
• - technical and organizational security measures;
• - other lawful transfer mechanisms recognized under applicable law.

We take reasonable steps to ensure that your personal information remains protected regardless of where it is processed.

9. DATA RETENTION

We retain your personal information only for as long as necessary to provide the Services, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention periods may vary depending on the type of information.

For example:

• - account information is generally retained while your account remains active;
• - child profiles and parenting records are retained until you delete them or your account;
• - customer support communications may be retained for a reasonable period after resolution of your request;
• - payment-related information is retained as required by applicable financial and tax laws;
• - technical logs and diagnostics are generally retained for a limited period necessary to maintain security and improve the Services.

When you delete your account, we will delete or anonymize your personal information within a reasonable period, unless we are legally required or permitted to retain certain information.

Backup copies may remain in secure backup systems for a limited period before being permanently deleted.

10. DATA SECURITY

We implement reasonable technical, organizational, and administrative safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, loss, or destruction.

Depending on the nature of the processing, these safeguards may include:

• - encrypted communication using industry-standard protocols;
• - secure cloud infrastructure;
• - restricted employee access based on business need;
• - authentication and access controls;
• - monitoring of systems for unauthorized activity;
• - secure backup procedures;
• - regular security updates;
• - vulnerability management practices.

Despite our efforts, no method of electronic transmission or storage is completely secure.

Accordingly, we cannot guarantee absolute security of your information.

You are responsible for maintaining the confidentiality of your account credentials and for protecting access to your devices.

11. YOUR PRIVACY RIGHTS

Depending on your country of residence, you may have certain privacy rights under applicable law.

These rights may include the right to:

• - access your personal information;
• - receive a copy of your personal information;
• - correct inaccurate information;
• - update incomplete information;
• - delete your personal information;
• - restrict certain processing activities;
• - object to certain processing;
• - withdraw consent where processing is based on consent;
• - request data portability;
• - object to direct marketing;
• - lodge a complaint with a supervisory authority.

We may request additional information to verify your identity before responding to your request.

We will respond within the time required by applicable law.

Some rights may be limited where permitted by law.

12. CHILDREN'S PRIVACY

Almy is designed for use by parents, legal guardians, and other authorized caregivers.

The Services are not intended for direct use by children.

We do not knowingly collect personal information directly from children.

Any information relating to a child is provided voluntarily by the child's parent, legal guardian, or authorized caregiver.

Parents and guardians remain responsible for ensuring that any information they provide is accurate and that they have the legal authority to provide it.

If you believe that personal information has been submitted by a child without appropriate authorization, please contact us so that we can investigate and take appropriate action.

13. THIRD-PARTY SERVICES

The Services may rely on third-party providers to deliver certain functionality.

These providers may include services for:

• - cloud infrastructure;
• - authentication;
• - payment processing;
• - subscription management;
• - analytics;
• - crash reporting;
• - customer support;
• - artificial intelligence;
• - email delivery;
• - push notifications.

These third parties process information only for the purposes of providing services on our behalf and are subject to appropriate contractual obligations where required.

Our Services may also contain links to third-party websites or services that are not operated by Almy.

We are not responsible for the privacy practices of third-party services.

We encourage you to review their privacy policies before providing personal information.

14. MARKETING COMMUNICATIONS

If you choose to receive marketing communications from us, we may send information regarding:

• - new features;
• - updates;
• - promotions;
• - educational content;
• - newsletters;
• - special offers.

You may opt out of marketing communications at any time by following the unsubscribe instructions included in the communication or by adjusting your account settings where available.

Even if you opt out of marketing communications, we may continue sending service-related communications necessary for the operation of your account.

15. DO NOT SELL OR SHARE PERSONAL INFORMATION

We do not sell your personal information.

We do not sell your child's personal information.

We do not sell conversation history submitted to the AI Assistant.

We do not sell health-related records, developmental information, or parenting records stored within the Services.

Where applicable law distinguishes between "selling" and "sharing" personal information for targeted advertising purposes, we do not engage in such activities except as permitted by applicable law and disclosed in this Privacy Policy.

16. AUTOMATED DECISION-MAKING

We do not make decisions that produce legal effects or similarly significant effects based solely on automated processing of your personal information.

Although the AI Assistant may generate informational responses based on the information you provide, those responses do not constitute automated decisions regarding your legal rights, healthcare, employment, insurance, financial status, or similar matters.

Final decisions regarding your child's care should always be made by you in consultation with qualified healthcare professionals where appropriate.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in:

• - our Services;
• - applicable laws;
• - regulatory requirements;
• - technology;
• - business operations.

When material changes are made, we will publish the updated Privacy Policy within the Services or on our website.

Where required by applicable law, we may also provide additional notice through the Services or by other appropriate means.

Your continued use of the Services after the effective date of an updated Privacy Policy constitutes your acknowledgment of the revised Privacy Policy, except where applicable law requires additional consent.

18. CONTACT US

If you have any questions regarding this Privacy Policy or our privacy practices, you may contact us using the details below.

Almy

Company: Fun Ideas Limited

Registered Address: Mairoza Court 6, Flat 1, 6 Favierou, Limassol 3107, Cyprus

Country of Registration: the Republic of Cyprus

Email: [email protected]

Website: https://www.almybaby.com